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Digital Data Interface

Commercial analytics, data science and applied AI for better business decisions.

We help businesses answer complex commercial questions, improve decision-making and automate analytical work using data, modeling and practical AI.

Our Services

Commercial & Decision Analytics

Customer behavior, segmentation, e-commerce performance and commercial analysis to support better business decisions.

Data Science & Predictive Modeling

Recommendation systems, forecasting, regression, classification, churn analysis and statistical modeling.

Automation & Applied AI

Automated data workflows, API integrations, reporting automation and practical AI applications that reduce repetitive analytical work.

Our Clients

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About

Big Picture Analytica is an independent data and analytics consultancy founded in 2021.

Led by Adam Tassabehji, our work spans commercial analytics, data science and automation, helping businesses turn complex questions and scattered data into practical decisions.

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Projects have ranged from multi-year analytics support for a UK retailer to predictive modeling for industrial businesses and automated performance reporting for media clients.

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Adam holds an MS in Business Analytics from USC Marshall and works hands-on with Python, SQL, machine learning and modern analytics tools.

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Core Tools:
Python, SQL, scikit-learn, Power BI, Tableau, Looker Studio, Google Analytics, APIs

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Industries:
E-Commerce & Retail | Industrial & Manufacturing | Media & Entertainment

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Experience:
Projects delivered across the UK, US, Europe and MENA

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